Five HyperDrive Differences, And What They Mean For You:

Difference #1
We are a small company that is big on ideas, with more than 100 years of combined experience in branding, strategic planning, copywriting, art direction, graphic design, and interactive development.

What it means for you:  Enjoy the knowledge, expertise, and resources of a large agency, all at a lower cost, thanks to more efficient production.


Difference #2
We believe traditional advertising has its place for awareness and market position.  But most brands invest too high of a percentage on prospecting and too little on customer retention and growth.

What it means for you:  HyperDrive will help your brand reinforce its awareness and market share by building customer value proven to deliver higher sales and profits.


Difference #3
We believe in the power of the brand to anchor customer and prospect perceptions of your product's quality, leadership, and functional value.  Brand identity must be built through all communications, not just television or print advertising.

What it means for you:  The ultimate in 21st Century marketing, thoroughly integrated brand-building messages at every point of contact.


Difference #4
We believe in the proven strengths of one-to-one marketing.  Individual customers can be quantitatively valued using concrete statistical data, and their relationships built to increase retention, raise value, and attract similar individuals with great efficiency.

What it means for you:  A wide selection of processes and messages that engage individual customers on a personalized level, via learning and trusting relationships at every point of contact.


Difference #5
We believe in digital communications and interactive experiences that harvest measurable results that can be implemented to further hone marketing efforts.

What it means for you:  Increased cost-efficiencies of marketing materials that can be reused, reformatted, or modified to fit the needs and perceptions of individual customers.