Dreamfields Pasta, Minneapolis, MN

Challenge

Owned by Dakota Growers of North Dakota, Dreamfields Pasta offers six shapes of healthy pasta that actually taste good (unlike its competitors, whose pasta often tastes like twigs and shoelaces). As a brand on the rise, Dreamfields great taste and health benefits needed greater recognition and product trial among its various target audiences; as well as a way to bolster its traditional advertising in print and TV.

Solution

HyperDrive and Dreamfields decided to completely revamp the brands online presence, beginning with an all-new website (www.dreamfieldsfoods.com) and a turnkey interactive campaign featuring highly targeted emails to its customer segments, search engine optimization/pay-per-click programs, online grassroots and word-of-mouth activities, and flash banner advertising on a variety of demographic-suitable websites.

Results

The ongoing campaign continues to build a base of remarkably loyal consumers, now numbering nearly 90,000, who readily accept and, in most cases, actually look forward to receiving emails from the brand! Dreamfields execs enjoys tracking metrics and receiving results reports each month that show campaign progress, something that is difficult if not impossible to achieve with traditional marketing methods. Give Dan a call at 513-444-4000 or contact us to learn more.

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