International Butterfly Show, Cincinnati, Ohio

Challenge

Each year since 1995, the Krohn Conservatory, which features one of the country's most beautiful indoor and outdoor botanical displays, has hosted the International Butterfly Show in its spacious glass conservatory. Despite drawing butterfly enthusiasts from around the world, the show continued to need enhanced levels of consumer awareness with the goal of setting attendance records each year.

Solution

HyperDrive loves working on this Cincinnati tradition, and since 2002 our team has delivered a complete assortment of marketing materials for both online (www.butterflyshow.com, email marketing, national/regional PR) and offline use (logo development, print materials, television, signage).

Results

In 2005, our full complement of PR, online promotion, marketing and sponsor materials resulted in the highest attendance since the show first opened – attendance, revenues, sponsorships, and the corners of our client's mouth were all up significantly over previous years. Give Dan a call at 513-444-4000 or contact us to learn more.

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See email example
View print materials
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