LaRosa’s Pizzerias - MVP of the Week Program, Cincinnati, Ohio

Challenge

LaRosa’s Pizzerias, the country’s largest privately owned restaurant chain and a long-time family tradition in the Tri-State area, needed to transition their traditionally newspaper-based "MVP of the Week" high school athletic recognition and Online Hall of Fame programs, whose media costs had become unmanageable, to 100% Internet-based programs.

Solution

HyperDrive developed and launched the www.larosasmvp.com website, which continues to be driven by a weekly permission email marketing program. The website and email marketing also contains banner ads, coupons, and pizzeria specials that LaRosa’s customers can use to order their favorite foods online.

Results

Today, this consumer involvement program is more cost-effective, honors more student-athletes each week, and has more than 15,000 high school sports fans voting for their favorite MVP each week via email ballot. This program is just one of many that HyperDrive works on with LaRosa’s, several of which, due to their ground-breaking success, have been written about in the official magazine of the pizza industry, Pizza Quarterly. Give Dan a call at 513-444-4000 or contact us to learn more.

See email example
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View print materials
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