Are YOU ready for the new realities in today's marketing environment?
Take this simple test right now. Each answer is True or False. Keep track of the answers you feel are "True," and we will tell you which ones are true once you click "Tell Me."
Brand identity either creates or erodes competitive advantage.
Existing customers are more valuable than prospects.
Most marketing budgets spend too little on customers and too much on prospects.
Customers demand recognition and responsiveness to their individual needs.
Considered measurement of behavior enables relationships.
Growth of customer value stems from knowledge, communications, and trust.
To be successful, brands must integrate online strategy with their offline strategy.
Explicit permission is always required to communicate with customers directly.
Findability on the Internet requires a precise strategy that may change over time.
Privacy is paramount and your policy must be clear and concise.
