Interactive Viral Programs:

In the past, traditional referrals typically occurred between two people. Today, the Internet provides a unique opportunity to tap into a “chain-reacted” network that can literally span the globe within minutes.

The term "viral advertising" refers to the idea that people will be motivated to pass on and share interesting and entertaining content with their friends, who in turn pass on the content to their friends; This viral content often takes the form of funny video clips, interactive Flash games, unusual images, or even text. (Read about a successful viral campaign HyperDrive created for Sharpie Minis).

The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost. Viral marketing is popular with our clients because of the ease of executing the marketing campaign, relative low-cost (as compared to direct mail), good targeting capability, and the high and often rapid response rate.

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