Sharpie®, Oak Brook, Illinois

Problem

Sharpie, well known as the main provider of colorful fun in the permanent marker category, introduced a new Sharpie Mini brand of markers during Back-to-School buying season. With funds tight due to expenditures in traditional media, the company needed a way to reach a benchmark of 100,000 unique consumers using a viral-based word of mouth effort that reached out to their key demographics.

Solution

HyperDrive developed a customized online game and promotion called
Sharpie Mini “BUST OUT” that featured an addictive game, microsite (www.sharpieminigame.com - no longer online) and an email marketing
opt-in database.

Results

The game surpassed its goal of 100k registrations by more than 400,000 unique visitors, and yielded nearly 4.2 million page views! As a component of the campaign, Sharpie gave away 75,000 samples of its Mini product in less than 4 days. To this day, they consider this online promotion the best in their brand’s history. Give Dan a call at 513-444-4000 or contact us to learn more.

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